tha borba | designer gráfico

Fozoco Eyewear | Visual Identity and Brand Positioning

Creation of visual identity, logo and brand positioning for the Fozoco Eyewear brand.

Commercial Brokerage Firm Brand Identity

Our Approach: Our challenge was to create a brand identity that epitomizes the personalized and agile services a small, dedicated team can offer. We aimed to highlight the advantages of a boutique brokerage over the more impersonal, large-scale firms. Solution: Our solution was to design a logo and visual identity that embodies a hands-on, community-focused ethos, ideal for navigating the commercial real estate market in Tennessee. The branding encapsulates the essence of a trusted advisor who understands local nuances and possesses the acumen for managing intricate deals. Our design brings our client's vision to the forefront, emphasizing the superior, individualized service and deep insights that his previous corporate environment lacked. The supplementary materials we developed are in perfect harmony with this identity, underscoring the bespoke, trust-centric approach that makes our client's firm unique.

Hospitality Firm Brand Identity + Motion Design

We crafted a complete branding package that included a unique mark, compelling copy, an engaging landing page, and dynamic motion graphics. The result is a brand that perfectly balances high-dynamic style with minimalism, positioning our client as a trailblazer in an industry ready for fresh perspectives. Through our tailored solutions, he is now positioned as a trailblazer in the hospitality private equity space, redefining what it means to be both stylish and substantive.

Luxury Transportation Branding

A holistic rebrand elevated Stay Classy into a visually striking yet clean brand, true to its name. This transformation included art-directing a photoshoot, creatively overhauling the website, and crafting compelling copy that resonated with the target audience. The cohesive advertising assets and engaging copy not only refined the company’s aesthetic but also significantly boosted customer engagement, successfully differentiating Stay Classy in a crowded industry.

Legacy West Brand | Real Estate Firm | Brand Identity

Haura

Multifamily Corporate Identity + Presentation Design

Sunrise Multifamily embarked on a holistic project to uniquely position themselves and establish a strong brand identity in the market. This included a comprehensive branding package, an equity deck tailored to each investment, engaging social media templates, an optimized website, and informative investor reports. By partnering with Authentic Form + Function, we delivered an exceptional editorial presentation that was optimized for user experience and consistent with the brand's messaging and branding. The finished package conveyed a hopeful and professional image, that in turn, supported their ability to raise private equity and presented Sunrise as a capable investment partner with a proven track record generating strong returns for their investors.

Syndicator Branding + Equity Raise Deck

Ascent Equity is a well respected syndicator comprised of three MD's who help other doctors passively invest in real estate. They were in a period of growth and transition and needed their collateral to be updated. This included a comprehensive branding package, an equity deck tailored to each investment, ads that delivered and informative investor reports. The finished package conveyed a hopeful and professional image, that in turn, supported their ability to raise private equity and presented Ascent Equity as a capable investment partner with a proven track record generating strong returns for their investors.