Brief
Stay Classy Black Car Service was mired in an industry full of visually cliché and dated branding, making it difficult to stand out as a premium service provider. Despite a name that promised sophistication, the company’s inconsistent branding elements failed to capture customer attention, leaving it lost in a competitive market.
Solution
A holistic rebrand elevated Stay Classy into a visually striking yet clean brand, true to its name. This transformation included art-directing a photoshoot, creatively overhauling the website, and crafting compelling copy that resonated with the target audience. The cohesive advertising assets and engaging copy not only refined the company’s aesthetic but also significantly boosted customer engagement, successfully differentiating Stay Classy in a crowded industry.
