![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/65ffdfc3-d68c-417a-98ff-1f7d9136cabd_rw_1920.jpg?h=10701b7bbfca2ad4d8b1e0200bc33b17)
FOZOCO EYEWEAR | BRANDING AND VISUAL IDENTITY
[EN]
Fozoco is an e-commerce specialized in the sale of sunglasses and anti-blue light glasses, operating in both Brazil and Europe.
Aware that, in the digital age, the intensive use of electronic devices can affect eye health, Fozoco is dedicated to protecting its customers' vision. The brand offers high-quality products, affordable prices and stylish models, ensuring people's visual health while complementing their personal style.
[PT]
Fozoco é um e-commerce especializado na venda de óculos de sol e óculos anti luz azul, operando tanto no Brasil quanto na Europa.
Consciente de que, na era digital, o uso intensivo de dispositivos eletrônicos pode afetar a saúde ocular, a Fozoco dedica-se à proteção da visão de seus clientes. A marca oferece produtos de alta qualidade, preços acessíveis e modelos estilosos, garantindo a saúde visual das pessoas enquanto complementa seu estilo pessoal.
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/c7f050c2-c7f8-4f48-a6df-d3d7e8bae0c8_rw_1920.jpg?h=1d8a809a16b9774cabcdc4bb65b16340)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/7309937b-aa58-45d9-88ac-c9f08690f236_rw_1920.jpg?h=7ffcc1d1b102ccd47499a89d33a1f6f2)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/ad34481d-a0fe-4abb-a4ac-53972e51c536_rw_1920.jpg?h=62446c4f025dd6d9524eccfeddf43a5a)
CONCEPT
[EN]
The fact that the brand works exclusively with two types of lenses – protection against blue light and UVA/UVB rays – inspired the conceptualization and creation of Fozoco's visual identity, from its color palette to the supporting graphics.
Graphics inspired by Fozoco's eyewear lenses reinforce the brand's identity and create a direct connection with its products and add authenticity and modernity to the brand's minimalist and youthful aesthetic, attracting an urban and trend-conscious audience. They also ensure visual coherence in diverse applications, from packaging to promotional materials and digital presence.
O fato de a marca trabalhar exclusivamente com dois tipos de lentes – proteção contra luz azul e raios UVA/UVB – inspirou a conceituação e criação da identidade visual da Fozoco, desde sua paleta de cores até os gráficos de apoio.
Os gráficos inspirados nas lentes dos óculos da Fozoco reforçam a identidade da marca e criam uma conexão direta com seus produtos e adicionam autenticidade e modernidade à estética minimalista e jovem da marca, atraindo um público urbano e consciente das tendências. Eles também garantem coerência visual em diversas aplicações, desde embalagens até materiais promocionais e presença digital.
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/ed14fd1b-3782-4405-b523-aabd30ff8943_rw_1920.gif?h=941a366049f339f620c1af947a84f1ff)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/ebcc551a-79c8-4ce1-9b65-6d2afc8bd039_rw_1920.png?h=967a104be498d58c64f8c4fdd0149ae1)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/035a9738-575a-42e3-952d-3b60a0f082a7_rw_1920.png?h=afa98ff29bf312572cf8e1e4c31519fb)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/57d2c1f3-e444-4fa6-b3a3-fb986c7ebec4_rw_1920.jpg?h=8cd6f50b232894f732c0169dc79e4b4e)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/c5726444-c1bd-40b1-8958-97f03281e572_rw_1920.jpg?h=48e6668f23dd2bae2a81bbaf203d30ae)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/c52a48e9-7670-4515-a444-6828c143a105_rw_1920.jpg?h=cf44ce629e089551996bdd8081d677c2)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/db814455-f9be-4370-ade9-860fc8efd8f9_rw_1920.jpg?h=0667136d95873a7d7bdd8f7bf90ef633)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/3b0261bd-c6ee-43a8-89ae-260c05d57206_rw_1920.png?h=8a4b45f9f8a8c8b03f0bfa64698c0687)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/7f4e8572-5d61-446b-be97-2161aedcb3d5_rw_1920.jpg?h=5064ec40c71fe903df8332843d533560)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/e8281659-b9b8-417e-a924-c4c9706a806b_rw_1920.png?h=d6c85c9c0775a2ebe40a8c302884a7fd)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/ddda5b6c-3c9c-43d4-9355-81afc7a6e3ff_rw_1920.png?h=5e1516928da4912692dfbeadd4787759)
![](https://cdn.myportfolio.com/04431dec-076a-4561-8389-bc9d6fe5b4d1/4c2976a2-e7fe-4fc0-a3b9-8e00e94b7d28_rw_1920.png?h=05af79869c6f1ae785a31106590804d2)
Datasheet
Client: Fozoco
Role: Visual Identity and Brand Positioning
Year: 2022
Photography: Gabriel Gessley
For more, follow me on:
instagram | dribble
www.thaborba.com
Want to start a new project? Contact me at contato@thaborbadesign.com
www.thaborba.com
Want to start a new project? Contact me at contato@thaborbadesign.com